There are 2 major sentiments in this thread. I agree with both of them.
Quote:
Originally Posted by Dragoneye
Since it isn't even dead yet... 
No. I'd have to vote against the "ressurection" of Pontiac. I would agree only on one of two conditions:
One: GM regains approx. 5-8% market share.
or
Two: They drop another brand and replace it with Pontiac.
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Bringing back Pontiac must have conditions. GM is too small in the US market to justify another brand right now. Therefore, the first condition must be an increase in market share. If GM can get bigger, then GM can start spending money on what the Pontiac brand should be. That leads to the next condition. If GM is to bring back Pontiac, it should be a brand that has an identity consistent with its muscle car heritage. It should contain cars with attitude and performance. It should also sell brands that contribute to its success. This is easier said than done because GM has required this brand to sell minivans and other models with less than sporty applications. Pontiac should be a niche brand, and that brand should sell cars with recognized titles—GTO, Firebird, Bonneville, Grand Am. If we ever see Pontiac again, I hope it looks a lot more sporty and stylish than the competition.
Quote:
Originally Posted by Kelso
 to be honest im upset they went out of busisness and would love it if they came back..nice write up |
I would love to bring back Pontiac. Despite the conditions I placed on Pontiac's return, I want it to happen. Having a brand based on a strict identity that only produces specialty cars will be a big hit if GM stays loyal to that identity. We know that GM can do it because GM used to sell Hummer, which only contained very unique trucks, and GM currently sells GMC, which similarly sells trucks alone. I'd love to see Pontiac evolved to reflect its past, a history of customized muscle cars built by loyal drivers in the aftermarket. GM could make this a direct competitor with Scion by offering competing new models that are faster and more stylish while at the same time offering the class that allowed the G8 to claim in ads how superior it was to a 5-series BMW.