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Fleet sales may not be the best, but factory utilization is often ignored. The Alpha based cars are not selling that well. Sure, the Camaro has fewer fleet sales, but you have to wonder how that comes into play. The overhead of the factory is the same, whether you sell 5 cars or 5000. Not to mention cost of components generally go down the more you buy. The Camaro may make more money per sale, but the lower utilization and volume may eat into that.
The fact is we don’t know what the end result is. The Challengers may be printing money for Dodge while Camaro is bleeding GM dry. It could be the reverse. The only people that know the answer aren’t talking to us about it.
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