Quote:
Originally Posted by Ponchonutty
Well I guess I’m just too old. My last new truck I bought is my current 01 Silverado which is completely loaded and I spent less than $20k out the door. Also back several years ago I was watching a program where a GM exec was talking about their products and he said something that felt sort of odd. He said GM will be adjusting their pricing upwards to align to premium brands like Mercedes, Acura, RangeRover and the like. That about made choke on my spit! I thought to myself why don’t they make a quality product that actually competes with premium brands? Raising pricing to match premium brands doesn’t mean it’s suddenly worth the increased price
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Again, I feel like you are complaining while comparing apples and oranges here. That statement was made regarding Cadillac. Certainly not the Chevrolet brand.
Also, while you certainly can't get any truck for 20K out the door anymore, I'm sure that price was well under MSRP, just as you can have most full size trucks now days for a good 8 - 12 grand or more off of MSRP fairly easily.
Why do people want a "luxury" truck? The same reason people want anything. People like stuff, and most people like fancy stuff. When it comes to cars and trucks, that means certain features and amenities. Its simple. Does anyone need anything more than a basic vehicle that gets its job done? Of course not. But we want what we want. If people are going to buy it, then the manufactures should sell it.