Cadillac Reveals 2020 CT5
 

Cadillac CT5 Revealed via ‘Sensory Symphony’ Social Media Videos
Spine-tingling ASMR-style videos showcase the first-ever CT5 from its reveal to its public debut in New York
General Motors

March 18, 2019


DETROIT — Cadillac today revealed its first-ever CT5 sedan with a social media campaign designed to stimulate the senses using autonomous sensory meridian response, also known as ASMR.

The videos focus on distinct sounds designed to trigger a physical response,** often experienced as a spine-tingling sensation, such as the rev of the CT5’s available 3.0L Twin Turbo engine, audio from its Bose® Performance Series speakers and the whisper of its custom black-and-white camouflage wrap slowly being peeled away to reveal the new sedan’s exterior.

The CT5 “Sensory Symphony” series can be found on Cadillac’s YouTube page and social media channels.

“The Cadillac CT5 is meant to overwhelm all of the senses, and that’s why we’re using ASMR-style videos to showcase its features,” said Deborah Wahl, Cadillac chief marketing officer. “The ‘Sensory Symphony’ videos are designed to convey for viewers the same satisfying feeling that arises from driving this car.”

Cadillac collaborated with artist Darel Carey to create a one-of-a-kind camouflage wrap for the CT5. The black and white tape patterns reflect forms found in nature and distort the viewer’s perception of space, and the videos will leverage this effect to disguise the shape of the vehicle. In the videos the camouflage is slowly peeled back to trigger the ASMR sensation while revealing the first-ever CT5.

The brand will feature a new video each week leading up to the New York Auto Show, where the CT5 will make its public debut, culminating in a “Sensory Symphony” video of vehicle sounds on April 16.

“Sound leaves a lasting impression, and that’s why it is such a focus for this vehicle,” said Brandon Vivian, Cadillac executive chief engineer. “With standard sound optimization and active noise cancellation, our goal is to deliver a world-class cabin experience with a Cadillac-exclusive curated sound library.”

CT5 showcases Cadillac’s unique expertise in crafting American performance sedans, with details designed to elevate every drive. Built on an evolution of Cadillac’s award-wining RWD/AWD Alpha architecture, the CT5 features a standard 2.0L Turbo and available 3.0L Twin-Turbo engine with unique sound calibrations, each paired to a standard 10-speed automatic transmission offering nearly imperceptible shifts.

The driver-centric cockpit inside the CT5 blends high tech and high touch for an exceptional blend of control tactility. The new sedan will be offered in Luxury and Sport models, giving customers more choices in appearance and ride character.

The CT5 will be built at GM’s Lansing Grand River facility, which received an investment of $211 million to build the next-generation Cadillac sedan, and will make its public debut in April at the New York International Auto Show.


Cadillac Introduces First-Ever CT5
Global debut of new American luxury sedan advances brand’s legacy by offering Super Cruise
Cadillac

April 16, 2019

Cadillac recasts the concept of American Luxury with the global debut of the unrivaled 2020 CT5 sedan.

This all-new compact sedan advances the brand’s award-winning legacy with a distinctive fusion of design, performance and comfort, supported by Cadillac’s latest technologies — including Super Cruise1, the world’s first true hands-free driver assistance feature for limited-access freeways.

“The first-ever Cadillac CT5 showcases Cadillac’s unique expertise in crafting American luxury sedans,” said Steve Carlisle, Cadillac president. “Its details elevate every drive and reward the senses.”

An all-new fastback design underscores the CT5’s refined ride, complemented with a driver-centric interior that blends high technology and high-touch elements. Luxury and Sport models allow customers to tailor the car to their style preferences with unique design and trim.

“Cadillac is dedicated to building the world’s most exhilarating luxury sedans,” said Carlisle. “Every element of the CT5 is focused on delivering an unrivaled experience, from the 10-speed transmission to Cadillac’s Super Cruise technology. The expansion of Super Cruise to CT5 reinforces our commitment to bringing the most innovative technologies to our customers.”

Cadillac CT5’s Super Cruise technology will be available in calendar year 2020 on select models.

CT5 highlights:

• At launch, the model range will include Luxury, Premium Luxury and Sport, with a Platinum package available on Premium Luxury and Sport models.
• A 2.0L Twin-Scroll Turbo engine is standard and Cadillac’s 3.0L Twin-Turbo V-6 is available on Premium Luxury and Sport models. Unique sound calibrations are tuned with the engines and each is paired with a 10-speed automatic transmission.
• The driving dynamics build on Cadillac’s award-winning RWD architecture and include standard Driver Mode Control. AWD is available.
• The latest Cadillac user experience2 with a large 10-inch-diagonal screen, as well as intuitive controls, including a rotary controller.
• A host of comfort and convenience features such as standard Adaptive Remote Start, cabin air purification ionizer and available front-seat lumbar massage.
• Driver awareness technologies include standard Safety Alert Seat3 and Cadillac’s latest generation available Rear Camera Mirror with zoom and tilt adjustment.
• Standard driver assistance technologies include Forward Collision Alert3, Low Speed Forward Automatic Emergency Braking3 and Front Pedestrian Braking3.
• Available driver assistance technologies including Advanced3 Adaptive Cruise Control, Enhanced Forward Automatic Emergency Braking3, Automatic Parking Assist with Braking3, HD Surround Vision with Recorder3, Rear Pedestrian Detection and Alert3, Reverse Automatic Braking3 and more.

A New Design Profile

With a fastback profile inspired by the Escala concept, the first-ever CT5 charts a new direction for Cadillac sedan design that leverages the natural proportional advantage of the vehicle’s rear-drive platform to communicate power, presence and performance.

“From every angle, the CT5 exudes athleticism, sophistication and confidence,” said Andrew Smith, executive director of global Cadillac design. “Cadillac’s signature hard-edge cues have evolved to a more sculptural and fluid expression of the brand’s design language.”

A long, 116-inch wheelbase (2,947 mm) and lengthened side glass accentuate the car’s long, low proportion and sweeping fastback profile. Body sculpturing, including taut character lines, contributes to the car’s strong stance and speaks to Cadillac’s legacy of craftsmanship and technology.

An all-LED exterior lighting strategy features signature vertical lights at all four corners of the vehicle.

Bright exterior accents and unique grilles and fascias distinguish the CT5 Luxury and Premium Luxury models, while the Sport model is differentiated by darker accents and performance-inspired details, including unique grilles, fascias, rocker extensions, spoiler and standard 19-inch wheels4.

High-Tech and High-Touch Interior

CT5’s interior features elegant, wide surface lines and simple interfaces, focusing on quality, attention to detail, authenticity of materials and impeccable craftsmanship.

Everything from the instrument panel to the center display is focused on the driver and essential touch points, emphasizing control. That includes a prominent, 1080dp high-definition full-color 10-inch-diagonal touchscreen mounted high within the instrument panel for visibility.

Intuitive Technology and Connectivity

CT5 delivers thoughtful technology integration by offering an intuitive in-vehicle experience with a heightened sense of control. This is provided in everything from vehicle controls that conform to the driver’s driving style to the latest, more personal Cadillac user experience2, which provides more intuitive ways to interface with the system, including phone pairing via Near Field Communication and a new rotary controller.

CT5 also features standard Adaptive Remote Start and an available hands-free power-release decklid to further customers’ convenience and comfort. Adaptive Remote Start automatically activates features such as the available adaptive heated/ventilated front seats, heated steering wheel and other climate systems, depending on the temperature. The hands-free decklid uses a motion sensor with Cadillac crest target projection that allows customers to activate the trunk release with their foot, supporting easy access.

Turbocharged Performance

CT5 is powered by a 2.0L Twin-Scroll Turbo engine and 10-speed automatic transmission with Electronic Precision Shift. This standard propulsion combination offers responsive off-the-line performance with excellent low-end torque. The twin-scroll turbocharger and a unique three-step sliding camshaft help the engine optimize performance across the rpm band for a greater feeling of on-demand power at all speeds.

Cadillac’s powerful 3.0L Twin Turbo V-6 is available on Premium Luxury and Sport models, rated at an estimated 335 hp (250 kw) and 400 lb-ft of torque (542 Nm)5. Low-inertia turbochargers and a manifold-integrated liquid-to-air intercooling system help the engine produce exceptional power with virtually no lag and sustain it across most of the rpm band. Like the 2.0L Turbo, it is paired with a 10-speed automatic transmission with Electronic Precision Shift.

Both engines employ technologies such as direct injection, camshaft phasing, Active Fuel Management (cylinder deactivation) and automatic stop/start to balance performance, refinement and efficiency. Sound tuning via mechanical and electronic sources contributes to CT5’s optimized effect on the senses, with engine sounds tuned to augment the driving experience in a refined manner, while helping to minimize unwanted noise in the cabin.

Evolved Driving Dynamics

Building on the strengths of the superb RWD architecture that underpins Cadillac’s award-winning rear-wheel-drive sedans, the first-ever CT5 is designed to deliver an exhilarating driving experience while maintaining the brand’s signature blend of performance, comfort and refinement.

Evolutionary enhancements of the front and rear suspensions, including Cadillac’s signature double-pivot MacPherson-type front suspension, are designed to improve road isolation and driver feedback. At the rear, a five-link independent suspension contributes to the car’s excellent feeling of control.

Additional chassis and driving dynamics features:

• Standard Bosch premium electric, rack-mounted power steering system.
• Capable, confident and precise eBoost brakes.
• Brembo front brakes are standard on the Sport model.
• Standard ZF MVS passive dampers.
• All-wheel drive is available on all models.

Standard customer-selectable drive modes allow CT5 to adapt even better to driver preferences and changing road conditions. The modes — Tour, Sport, Snow/Ice and new My Mode — can alter the calibrations for transmission shifting, steering and brake feel, front/rear torque split (with the available AWD system) and vehicle sound character to customize the driving experience.

CT5 can handle a variety of road conditions no matter the climate, thanks to all-wheel drive available on every model along with a diverse range of tire choices, including 19-inch all-season run-flat tires and 18-inch Michelin self-seal tires. All tire options allow drivers to continue driving during most punctures that would sideline conventional tires, for immediate replacement/repair.

Coming Soon

The 2020 CT5 makes its public debut at the New York International Auto Show April 19-28 and will be available for ordering this fall. It will be manufactured at GM’s Lansing Grand River facility, which previously received a $211 million investment to build the next-generation Cadillac sedans. Pricing and additional information will be announced closer to the start of production.

Well ... visibility on the 7th gen Camaro should be improved a bit. Thats the best I can say. Its not bad, but its not great either.

And using ASMR, by name, in marketing campaign? :facepalm:

1st and 2nd pics make it look like they stole a bit from Japanese cars like Infinity...

Not impressed with the front and front side angles.

Rear is fine.

Looks like interior might be nice....

Where is the CTS V?

Sorry but I'm not a fan of this. If this is a small sedan then maybe. It seems like a waste to get rid of a fine sedan like the CTS and come up with this one.

The Good: Nice to see a full size 4-door sedan...Hope it sells well.

The Bad: They need to do a better job somehow of hiding all the "bullet holes"...

The Ugly: That purple color.

CTS V is in showrooms now. CT5 V is probably a year or so away.
I think its a 'midsize plus', a touch bigger than the current CTS. Definitely not small.
Bullet holes?

...The numerous sensor locations front, rear, side...Hard to miss them.

Not wild about the side profile of the car, but other than that I am fan. I think it looks really good.

I think it looks good, not spectacular. Some of the angles are pretty nice. That lower view on the front...nice. That rear view. Nice. That 3/4 above the car view....ehh….just OK. But I'll give credit where credit is due...its not bad. I just feel like I'm waiting for a production design (not just concept!) from Cadillac to sweep us all off our feet, but it just isn't happening.

I really want to see that interior, but I'm guessing we can just look to the XT4 and the XT6 for cues on that.

Funny enough, the first thing that came to my mind when I saw this was...."first image of the car that uses the same platform as the next gen Camaro....cool". lol

And here's little brother.... http://gmauthority.com/blog/2019/03/...ter-this-year/

I like it!

Good deal! Like it

Now that its been a week or so, I think I like it more than I did at first glance. I didn't dislike it before, it just didn't really do much for me. Just kinda seemed a little bland, but now that look feels more classy than boring.

Looking at it again, I actually love the front end design on this one.