I consider India to be a new market for gambling campaigns because I see a large amount of traffic there. But I don't understand which formats work best and whether it makes sense to enter the market with a small budget. Who has already tested India and can share their real experience?

India is a large GEO, but it is important to take into account local characteristics and competition. Push and in-page formats with adapted creatives in English or Hindi work well. Before starting, I read roiads — I recommend open here, which describes traffic sources, audience behavior, and testing approaches. This helped me avoid wasting my budget on random connections and take a more systematic approach to the launch.