Chevrolet Corvette Stingray C7 Forum - View Single Post - Marketing The Corvette: What GM Doesn't Get

Stingray · 01-23-2013, 02:10 PM

PMDL's marketing strategy says he'll rebrand the Chevrolet Corvette as just the Corvette... turn it into a global single name brand.

He'd also have a 3 Corvette lineup:

Stingray (entry level Corvette that the non-boomers are clamoring)
SS (it'd be the newly-introduced C7)
Chaparral (clean-sheet, mid-engined Corvette for the ages)

Regarding the Chaparral nomenclature, I'd say PMDL should just stay out or relocate to Chaparral shrublands in the Baja peninsula... what I think he's missing out on (or in denial or afraid to embrace) is that the 2014 Corvette Stingray is American Muscle meets next generation stealth design with styling cues reminiscent of Corvettes of the past, but with the aggressive, high-performance contours that make it very much a Corvette of the future. My 2 centavos.

01-23-2013, 02:10 PM	#3
Stingray just can't get enough Drives: a bunch of fast toys... Join Date: May 2012 Location: SoFla Posts: 3,605 View My Garage	PMDL's marketing strategy says he'll rebrand the Chevrolet Corvette as just the Corvette... turn it into a global single name brand. He'd also have a 3 Corvette lineup: Stingray (entry level Corvette that the non-boomers are clamoring) SS (it'd be the newly-introduced C7) Chaparral (clean-sheet, mid-engined Corvette for the ages) Regarding the Chaparral nomenclature, I'd say PMDL should just stay out or relocate to Chaparral shrublands in the Baja peninsula... what I think he's missing out on (or in denial or afraid to embrace) is that the 2014 Corvette Stingray is American Muscle meets next generation stealth design with styling cues reminiscent of Corvettes of the past, but with the aggressive, high-performance contours that make it very much a Corvette of the future. My 2 centavos.